Every time when we celebrate special occasions - Eidl Fitri, Chinese New Year, Deepavali, Christmas or even Merdeka Day - there would be advertisements specially created "creatively" to commemorate such special occasion ....
Let's look back at the recent TV adverts during the Eidl Fitri celebration.. This is not a judgmental posting but my view on the adverts.
The best advert to me should go to that Maxis Raya advert where it depicted a lady (she looks like a Chinese or rather Sabahan/Sarawakian - presumably our "Saudara Baru"). She was on an express bus "balik kampung" and she "travelled back in time" when she was with her husband together in a bus going "balik kampung" for Hari Raya. That's was when her husband was around.
The said Maxis advertisement is so honest, unpretentious and obviously not artificial. You could feel the honesty, the warmth & love when the mother in law hugged the lady while greeting "Selamat Hari Raya" to each other!!! This is what "love" is all about - being honest & unpretentious. Those 10 - 15 minutes of the Maxis Hari Raya advertisement put in a nut shell what being Malaysian is all about ....Last but not least, Maxis did not even "promote" its product. There is not a slightest hint of the advertisement being a product of Maxis until the last part i.e. "Selamat Hari Raya dari Maxis"... So kudos to Maxis for not being too capitalist on the auspicious day ...
It is quite close to what Yasmin Ahmad's lovely advertisements had achieved before. I believe most of us - if not all - really missed Yasmin Ahmad's unique advertisements...
The rest of the advertisements? I have no comments some of them might either be too cliche or too artificial.
For example. a certain Housing Developer - State owned that is - came out with an advert of a son gave a house as a present to his parents. Well and good but it's too artificial & too capitalist - promoting your product in a Hari Raya advertisement...
There is an advert by a local car manufacturer - if I am not mistaken - depicting a kid who was asked by his grandfather where were his parents when he alone suddenly reached the old man's house. It happened that the kid's parents were a bit late as their car apparently broke down - Yes!!! Broke down , an advert by a car manufacturer - & being 'towed" by 2 ekor lembu!!! What a joke ... Helen Veloo who popularised the song entitled "Kereta Lembu" in the 70s would surely laughing if she watched the advert, I guess....
The bottom line is we need more "Yasmin Ahmads" around .....
Note: Hari Raya advertisements apart, on a lighter note that is, at least this year is the year for the hardcore fans of Dato" Siti Norhaliza - she seems to be everywhere at every channel - what a day , me included!!!!
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